At the beginning of the year, the press reported our brand development. In Linéares, Les Marchés Hebdo, Agra-Alimetation, Reuussir Agri etc.. . they described our move as “daring” in regard to our rabbit range rebrand, underlining our choice of image as “ defined and contemporary”. Faced with a need to target younger consumers, journalists echoed our ambition as the catalyst to reenergise the market.
We are now targeting the culinary press and the public at large, and giving them exclusive recipes designed highlight different ways of cooking and preparation.